HEIR is a wellness brand shaped around the idea of atmospheric water, where hydration becomes a quiet ritual of care and return. Rooted in beauty, science, and intention, the brand reimagines advanced hydration as something restorative and sensorial, inviting a more mindful approach to everyday wellness.

To bring this vision to life, we led the branding, creative strategy, and art direction, shaping an identity that feels refined, elemental, and quietly powerful. The visual world draws from air, light, and stillness, using subtle textures, clean geometry, and generous space to express hydration as both functional and sacred. The result is a presence that feels grounded yet forward-looking, designed to support advanced hydration while inviting people to slow down, reconnect, and return to themselves with intention.